Every build begins as one sentence written on paper. If the idea can’t fit on a single line, it isn’t ready yet — and we keep editing the line until it is.

Then we ask the harder question: what changes if it works? For whom, in which workflow, on which Tuesday afternoon. That answer becomes the brief — concrete enough to design against and small enough to ship.

From there the work is unromantic. Build the smallest thing that proves the brief. Put it in front of the person who needs it. Watch what they actually do with it. Iterate.